Wednesday, March 13, 2024

Global sensation SHEIN drives fashion passion at first Pop-Up Store of 2024 in the Philippines | Beautiful Life

Shoes, men’s, and women’s clothing from party wear to work wear, casual wear and sportswear, accessories, homeware, beauty products. Think of anything that makes shopping fun and it’s there. If only for a week.

SHEIN, the global online fashion and lifestyle retailer that has taken online shopping by storm, has opened its fourth pop-up store in the Philippines at the Festival Mall in Alabang, giving its fans a chance to try and buy products in-person.

From March 13 to 17, Filipinos may enjoy the curated collections by SHEIN at the Upper Ground Level Activity Center of the Mall. This is the second time where customers can make in-person purchases at a SHEIN pop-up in the Philippines. 

The shopping experience at the week-long store features over 1,000 on-trend pieces for women, men and kids that can be bought on the spot, without waiting for home delivery.

Customers will enjoy up to 90% off discounts and deals including “shop more, save more”: (buy 2 items, get extra 20% off; buy 3 or more, get 30% off), fashion styling advice handed out by SHEIN, and freebies up for grabs.

“Our Filipino customers are in search of affordable and trendy clothing that encourages self-expression,” said a SHEIN spokesperson. “The Philippines is no doubt a key market that we are looking to develop, and we are committed to offering the product variety that Filipino customers demand. The team is working very hard to bring more collaborations and in-person experiences to the Philippines in 2024.”

The SHEIN spokesperson revealed that SHEIN’s women’s wear category with its varied designs, sizing, and good quality have been very well-received by the Philippines market. “This combination has established SHEIN as a go-to destination for Filipino customers looking for modern, trendy and timeless pieces to enhance their wardrobe.”

Beyond fashion, shoppers also browse the online shopping app for home and lifestyle products, gadgets and equipment, much like they would do in a physical department store.

Popular young talent and actress Belle Mariano was re-signed as SHEIN Brand Ambassador for the second year at the opening of the pop-up store. 

Belle's popularity among Filipinos is a testament to her versatile talent and her ability to connect with the new generation and our audience. “We recognize the significance of aligning with influencers who authentically represent the diverse and evolving tastes of our audience. Belle's charismatic presence in the entertainment industry and her keen sense of style make her a perfect fit for our brand,” according to SHEIN.


SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a smarter, future-ready industry. To learn more about SHEIN, visit