Thursday, October 24, 2019

Unveiling of the Limited MINI 60 Years Edition Symbolizes Six Decades of Driving Fun

Unveiling the MINI 60 Years Edition with Autohub VP for Communications Owee Cruz and MINI General Manager Jeff Lizardo.

Commemorating six decades of passion and driving fun, MINI Philippines launched the MINI 60 Years Edition, an exclusive design model highlighting the British origins of MINI.

The event brought more than 135 MINI owners and their friends together to create a special ‘60’ formation with their MINI cars at the Eastwood Mega Tent on Sunday, 20 October 2019. 

Presenting the first owners of the first-ever MINI 60 Years Edition in the Philippines, Ray and Trixie Espineli together with their children.

“With its rich heritage and impact on contemporary culture, MINI is more than the car – it is also a lifestyle that celebrates the connections between people, as well as the passion for life,” said Mr. Willy Tee Ten, President of MINI Philippines and Autohub Group of Companies. “It gives us great pleasure to bring together the growing MINI community in one place to celebrate this storied brand.We thank all MINI fans for journeying with us, and together, we look forward to the next 60 years!”

Owee Cruz, Vice-President for Communications Auto Hub Group raises her champaign glass to celebrate 60 Years of MINI.

Fans and friends of MINI were treated to a weekend that was designed to delight and surprise brand aficionados at every turn. Upon their arrival at the Central Plaza, guests were greeted with a special line-up of classic MINI cars. 

The Eastwood City Walk was transformed into a MINI showroom with a fun twist over the weekend.

It was a perfect blend of tradition and modernity as the classic cars provided a unique backdrop for guests as they got up close with the modern MINI models in the heart of the event – the MINI Monte Carlo, MINI John Cooper Works Countryman, MINI Clubman, and the MINI Convertible.

An old school classic, that never grows old.
Guests then took a walk down memory lane with the MINI History wall, showcasing the rich heritage of MINI and key brand milestones. Highlights include the legendary sketch of the Mini concept by car designer Sir Alec Issigonis, the brand’s momentous triumph at the Monte Carlo Rally, as well as its presence on television as the Bean mobile in the world-beloved sitcom Mr. Bean. Watch the full coverage on Fb Live.

The star of the weekend was the MINI 60 Years Edition, the exclusively designed anniversary model to commemorate six decades of passion and driving fun.

 The launch of the MINI 60 Years Edition kicked off with a heartwarming video of MINI owners sharing memories about their beloved cars, as well as stories about the close-knit MINI community in the Philippines. 

After the MINI 60 Years Edition was unveiled, a live art mural painting session began by renowned local artist Frances Dandan. In line with the brand's signature creative use of space, the back walls of the MINI Clubman car displays served as canvasses for the artist, who took 5 hours to complete the murals. 

Throughout the weekend guests were treated to exciting activities such as a magic performance, acoustic acts from local musicians, a special MINI photo booth to memorialize their time at the MINI 60 Years Event, as well as games and raffles conducted by MINI Philippines. 

MINI Lifestyle Merchandise.

During the course of the day, guests also had the opportunity to browse a curated selection of MINI Lifestyle merchandise, including items from the limited edition MINI 60 Years Lifestyle Collection.

The MINI simply projects class, with a mixture of fun and adventure in every turn. 

Enjoying the MINI 60 Years Celebration with my partner, Monch Henares of, together with Ray and Trixie Espineli, the first owners of the MINI Cooper S 60 Years Edition, which they bought for Php 3.1M.

Watch video of the MINI 60 Years formation: