Friday, May 31, 2019

Toyota Hybrid Technology Conference Jump-starts Electric Mobility Lifestyle in the Philippines

The Toyota Prius Hybrid-Electric Car cut-out display at the Toyota Hybrid Technology Conference held on May 29, 2019 at the Grand Hyatt Manila, Bonifacio Global City.

Hybrid-electric mobility will change our lives. The fact is, it has been here for the past 10 years when Toyota hybrid-electric-vehicles (HEV) were first introduced in the Philippines. Lifestyle change, education, and simple love of the environment are just some of the the ingredients that could make any ambitious project of the future possible.  But, is the Filipino ready for this? Can we afford it? Or are hybrid-electric cars only for the elite, just like how we choose organic from the ordinary produce? The constant changing of consumer patterns need to be addressed in order to have a realistic sustainable mobility management.

Tuesday, May 28, 2019

Petron Marketing Wins Gold in PR Awards Southeast Asia 2019

Petron Corporation was the Gold winner in the Best Event-Led PR Campaign category at the sixth annual Southeast Asian edition of the PR Awards, which was held at Swissotel Merchant Court, Singapore.

Thursday, May 23, 2019

Alaska Names 10 Jr. NBA All-Stars Philippines 2019

The top ten cagers named to the Jr. NBA Philippines 2019 presented by Alaska All-Star Team are (front row, L-R): Princess BJ Marie Villarin, MikyllaTaborada, Karylle Sierba, Diane Camille Nolasco, and Justine MhyrraVibangco; (back row, L-R): Lionel Matthew Rubico, Sebastian Roy Reyes, Zhan Paolo Moreno, Henjz Gabriel Demisana, and Joshua Minguillo. Also in photo are Alaska Aces mascot E-Cow, Alaska Milk Corporation Chairman of the Board and Jr. NBA Asia Advisory Council member Wilfred Uytengsu, Alaska Coach Tony dela Cruz, Jr. NBA Coach Natalia Andre, WNBA Legend TichaPenicheiro, Cleveland Cavaliers rookie Collin Sexton, SM Prime Chairman of the Executive Committee and Jr. NBA Asia Advisory Council member Hans Sy, NBA Philippines Managing Director Carlo Singson, and Jr. NBA Head Coach Carlos Barroca.

Five boys and five girls were selected during the Jr. NBA Philippines 2019 presented by Alaska National Training Camp to comprise the newest batch of Jr. NBA All-Stars and represent the country at the first Jr. NBA Global Championship Asia Pacific Selection Camp in Jakarta, Indonesia in June to train with top youth players from the region.

Thursday, May 9, 2019

Fearless Filipina Joyette Jopson Triumphant in Freezing FWD 78° North Marathon

Elite triathlete Joyette Jopson is the first Filipina to run a marathon in the Arctic, finishing 1st in women’s category, and 3rd overall.

Filipinos celebrated another global victory as the country welcomed home elite Filipina triathlete, and FWD Financial Wealth Officer Joyette Jopson, on May 7, 2019 at Manila House in BGC. Jopson overcame all odds, and conquered the grueling 42-kilometer FWD ‘78° North’ Marathon held near the North Pole on April 16 in negative 3-degrees temperature.

Jopson becomes the first Filipina to run a marathon in the Arctic, enduring the freezing temperatures of Longyearbyen in Svalbard, a Norwegian archipelago in the Arctic Ocean, just 1,050 kilometers away from the North Pole. Jopson—triathlete, 2014 Ironman 70.3 Philippines Filipino Elite Champion, and FWD Financial Wealth Officer—completed the race with an impressive time of 4 hours, 10 minutes, and 59 seconds—claiming a first-place finish in the women’s category and third overall.

Carrying the Philippine flag as Jopson crosses the finish line, with an impressive time of 4 hours, 10 minutes, and 59 seconds.

Jopson’s participation was sponsored by FWD Life Insurance (FWD Philippines), one of the fastest growing insurance companies in the country. She was the lone Philippine representative in the marathon and was joined by FWD Team Asia runners from Hong Kong, Singapore, Japan, Vietnam, and Thailand in the marathon, sponsored by pan-Asian insurer FWD Group.

FWD Team Asia runners from Hong Kong, Singapore, Japan, Vietnam, and Thailand.

Powering through the challenges

In a media conference held at Manila House, Bonifacio Global City on May 7, Joyette recalled, "We ran on a mix of ice and roads covered with ice which was very slippery. I learned that you can overheat even in cold races so I had to take out a layer on top and bottom because I got uncomfortable after 10 kilometers. After the race, it took me more than an hour to warm up because it was really freezing.”

Presenting Joyette Jopson were from left, Peter Grimes President and CEO of FWD Philippines, Joyette Jopson, Roche Vandenberghe Head of Marketing FWD Philippines, and Amor Maclang President of Geiser Maclang, who hosted the media conference held on May 7, 2019 at Manila House, Bonifacio Global City.

“In spite of the challenges, I am delighted to have brought the Filipino pride to the Arctic through the FWD 78° North Marathon and of course, I am even much happier to have performed well, placing first in the women’s category,” added Joyette. “I’d like to thank FWD for the opportunity to represent both the company and the country in this once-in-a-lifetime experience!”

FWD Philippines President and Chief Executive Peter Grimes congratulated Joyette for successfully completing the marathon. “We’re very proud of what Joyette has accomplished. Her experience as a triathlete and her sheer determination to succeed despite the challenges along the way indeed makes her the perfect representative for the Philippines,” Peter said. “How she pushed on and performed excellently despite the uncertainties and sudden changes was truly admirable. At FWD, we’re all about celebrating life and doing your best no matter what life throws at you,” Peter added.

Displaying grit and resilience amidst uncertainty

FWD had initially been supporting the annual North Pole Marathon, dubbed as the ‘world’s coolest marathon’, returning as the title sponsor for the third year in a row. However, the marathon was cancelled at the last minute because of geopolitical tensions between the Russian and Ukrainian administrations regarding flight plans to the North Pole.

 The marathon was held at Longyearbyen, part of the Arctic Circle.

Committed to providing a true marathon experience for the FWD Team Asia runners who were already in Svalbard, Norway, FWD organized its own run called the FWD ‘78°North’ Marathon. The marathon was held at Longyearbyen, part of the Arctic Circle, to allow the runners to fulfill their ambitions to complete a marathon in sub-zero temperatures and extreme winter conditions while raising funds for their sponsored charities.

“FWD successfully arranged the marathon against all odds in three days, inviting all registered North Pole Marathon runners to take part,” FWD Philippines Head of Marketing Roche Vandenberghe said. “FWD Team Asia and other 2019 North Pole Marathon runners successfully completed the FWD ‘78° North’ Marathon, all of whom displayed grit and perseverance to rise above a maelstrom of climate and logistical challenges."

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About Arabelle Jimenez.

Thursday, May 2, 2019

The Domestics, a Post-Apocalyptic World Now Streaming on FOX+

Kate Bosworth and 7th Heaven’s Tyler Hoechlin stars in The Domestics on FOX+

Amidst the populated genre, The Domestics places a new spin and flavour on the post-apocalyptic film.