Thursday, March 14, 2019

From France to the Philippines: Heart of Alsace Showcases Flavors and Travel Now More Accessible to Filipinos

Honorable guest speakers of the Heart of Alsace launch (from left): Fatiha Kritter-Rachedi, Communication Director and Press Relations of The Eastern France Tourism Agency; Marie-Reine Fischer, President of The Eastern France Tourism Agency; His Excellency Nicolas Galey, Ambassador of France to the Philippines; Olivier Midiere, CEO of PGI Holding, Inc.; Benoit Ghestem, Founder and CEO of Magnific Escapades, during the HEART OF ALSACE media launch on March 14, 2019 at Fairmont Makati Hotel.

The Eastern France Tourism Agency, in collaboration with PGI Holding, Inc. launched today Heart of Alsace, bringing one of the most beautiful destinations in France, the Alsace region, closer to the Philippines. The event, highlighted by a luncheon with Alsatian wine-pairing, was held on March 14, 2019 at the Fairmont Makati Hotel. 

Honorable guest speakers who attended the launch were His Excellency Nicolas Galey, Ambassador of France to the Philippines, with the presence of notable visitors who flew in directly from France, led by Marie-Reine Fischer, President of Eastern France Tourism Agency, Benoit Ghestem, Founder and CEO of Magnific Escapades, and Fatiha Kritter-Rachedi, Communication Director of Eastern France Tourism Agency.

Olivier Midiere, the Manila-based multi-entrepreneur and CEO of PGI Holding, Inc. said, “Welcome to the Heart of Alsace. 10,463 km distance from Colmar to Manila - a distance, which my team and I have decided to shorten. Drawn by my passion for Alsatian wine and for this unique region, the Heart of Alsace’s mission is to promote the region through rich and innovative experiences here in the Philippines.” 

Olivier Midiere, CEO of PGI Holding, Inc. is the man behind the Heart of Alsace brand concepts.

One of Europe’s best kept secrets, the Alsace Wine Route is home to local vineyards amidst the beauty of France’s Grand Est region. The launch of the Heart of Alsace marks itself to be the ambassador brand of the French “art de vivre” - an extremely rich Alsatian terroir, also known for its legendary hospitality. 

Making dreams come true 

The event’s exciting highlight was the introduction of the Heart of Alsace Travel, a chance for everyone to make a trip to some of this region’s innovative vineyards dedicated to wine-tasting, and at the same time, immerse in other Alsatian flavors. It is truly a one-of-a-kind gustatory universe, waiting to be explored.

The Heart of Alsace Travel offers to corporate and individual markets three unique journeys to Paris and Alsace in France namely; Travel Wine Tourism, Corporate Seminars, and Spiritual Pilgrimage. These immersive trips will also allow travelers to discover the region’s culture, cuisine, and rich historical heritage.

Gathering top local travel agencies in the Philippines, the Heart of Alsace Travel will now be a part of their outbound tour packages offered to customers, helping Filipinos achieve a seamless travel process to France.

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Aside from this dream travel, watch out for the other Heart of Alsace brand concepts, which include a wide range of products and services to be launched this year. These concepts are based on tourism, gastronomy and Alsatian wines, reaching more people to have a taste of unique Alsatian experience.

For more information, please visit

Heart of Alsace… So Good. So Beautiful. So French.

Photo credit: Vincent Garrucho.