Saturday, November 24, 2018

Unveiling the new Mercedes-Benz A-Class: A Synergy of Modern Luxury and Breakthrough Technology

Shining star of the night. Auto Nation Group, Inc., the official distributor of Mercedes-Benz in the Philippines, unveiled its next generation of compact cars with the new A-Class on Novemember 22, 2018 at House Manila, Pasay City.

A star is reborn as Auto Nation Group, the official distributor of Mercedes-Benz in the Philippines, unveils the new A-Class, redefining modern luxury with its intuitive digital user experience and an uncompromisingly dynamic design.

The A-Class has always been in the forefront of automotive innovation and breakthrough being the first hatchback luxury car when it was launched in 1997. More than 20 years later, Mercedes-Benz is introducing the fourth generation of the A-Class, made smarter and sportier for the new generation. In the Philippines, the new A-Class will be offered in three variants: A200 Edition 1, A200 Progressive and A180 Progressive.

Retaining its youthful and dynamic character, the Mercedes-Benz A-Class redefines modern luxury and revolutionizes interior design. Photo: Monch Henares.

The Mercedes-Benz User Experience: Unrivalled Experience for the User

The new A-Class is the first Mercedes-Benz model to feature the completely new infotainment system, MBUX (Mercedes-Benz User Experience), which also ushers in a new era in automotive connectivity.

The name MBUX for the new infotainment system signals that the user experience (UX) is to the fore. A unique feature of this system is its ability to learn thanks to artificial intelligence. MBUX can be individualized and adapts to suit the user, thus creating an emotional connection between the vehicle, driver and passengers.

Its highlight is the comprehensive touch operation concept – the combination of a 10.25-inch touchscreen, touchpad on the centre console and Touch-Control buttons in the steering wheel. In addition to the intuitive operating experience, less driver distraction is another advantage.

At the heart of the MBUX system is a highly intelligent virtual assistant, which is activated by pressing a button in the steering wheel or by simply saying, “Hey Mercedes”. It caters to voice commands to attend to infotainment functions such as destination input, music selection, climate control, and ambient lighting.

The MBUX comes with a natural speech recognition program that helps it to recognize and understand nearly all sentences from the fields of multimedia and vehicle operation. The MBUX allows individualization that makes the A-Class an extension of oneself. Something just like you.

The new Mercedes-Benz A-Class is available in three variants: A200 Edition 1, A200 Progressive, and A180 Progressive.

Modern Luxury

The new A-Class is a head-turner. It completely redefines modern luxury in the compact class in both the interior and exterior. The design of the new A-Class is a combination of uncompromisingly dynamic design and an intuitive operating concept. 

The purist, surface-accentuating design of the new A-Class is the next step in the Mercedes-Benz design philosophy of Sensual Purity. The exterior of the new A-Class stands for sportiness, dynamism and emotion. The progressive front design with a low bonnet, flat LED headlamps with chrome elements and torch-like daytime driving lamps ensures an emotionally appealing and alluring appearance.

The interior design of the new A-Class is, on the other hand, a revolution from within. It is completely redefined with its modern, avant-garde look, revolutionizing the compact class from the inside with a new feeling of spaciousness. The new A-Class also comes with a high-resolution Widescreen Cockpit with touchscreen control – a new standard in the segment. It is featured with an all-digital instrument panel display that can be switched to different styles from “Classic”, “Understated” or “Sport” mode complementing the turbine-look air-vents and leather multifunction sports steering wheel. The widescreen cockpit is completely
free-standing, and for the first time, there are absolutely no cockpit cowls above the instruments. The sporty air vents in a turbine-look are another highlight.

The A200 Edition 1 sports an ambient lighting functionality that creates a mood inside the car while driving. The driver can also individually configure different moods with the extended ambient lighting from 64 colors available, which can be activated via voice command.

Safety and Performance

Like all Mercedes-Benz vehicles, the new A-Class is loaded with world-class safety features such as Active Brake Assist, Active Parking Assist with Parktronic and rearview camera, and 7 airbags. 

It also has an anti-theft alarm package and Tirefit® with tire inflator in case of road emergencies.

Under the hood, the new A-Class is powered by a new engine that is more powerful yet fuel efficient. The A200 Edition 1 and A200 Progressive are both powered by a 1.3L 7-speed DCT engine with a power of 163hp and 250Nm of torque while the A180 Progressive sports a 1.3L 7-speed DCT engine with a power of 136hp and 200Nm of torque.

The new A-Class is offered at the following price points:

• A200 Edition 1 – Php 3.290M
• A200 Progressive – Php 2.990M
• A180 Progressive – Php 2.490M

All Mercedes-Benz dealerships nationwide (EDSA Greenhills, Alabang, BGC and Cebu) are now accepting pre-orders and reservations.

Customers may also call ahead to schedule a test-drive with the dealer of their choice. 

Visit for additional information.

Yours truly being #JustLikeYou at the Mercedes Benz A-Class launch.

About Arabelle Jimenez.