Monday, October 9, 2017

Department of Trade and Industry's GO LOKAL! Concept Store Open Business for Filipino Brands

The Philippines' Department of Trade and Industry (DTI) recently launched Go Lokal! Concept Store at the DTI Building in Makati City, gathering over 200 Micro, Small and Medium Enterprises (MSMEs) showcasing the best, and latest local products manufactured in the Philippines.

The guests, composed of buyers and sellers, together with local government officials, were treated to a store journey of mostly never-seen-before products categorized in six (6) product specialists:

> Work / Study 
> Entertaining
> Home / Decor
> Fashion
> Toys and Gifts
> Food as Gifts

Everything displayed passed quality control from the product development program of the Design Center of the Philippines (DCP), headed by Stanley Ruiz.  The creation of Go Lokal!, which is the brainchild of DTI Secretary Ramon M. Lopez, adheres to four (pillars); Assured Quality, Value for Money, Great Design, and Consistent Supply.

As the country is rich in natural resources with a ton of talented people, it is to this advantage that the use of indigenous materials and traditional fabrics, were highly emphasized. The churning of creativity, with a fusion of  modern designs is what makes Go Lokal! stand out among foreign counterparts.

This great project of the DTI encourages partners from the private sector retailers, mall owners, and vendors who share their vision, and have the capability to operate the Go Lokal! Concept Stores.  Further, this partnership ensures a nationwide presence in key cities and prime locations, for the convenience of the buying public.

Go Lokal! Concept Stores are now open in four (4) strategic locations:

> Department of Trade and Industry, Makati
> Rustan's Makati
> SM Kultura
> Robinson's Manila
> Enchanted Kingdom

The Go Lokal! Concept store launch in DTI was also the center stage for Bangon Marawi, showcasing local products from the southern part of the Philippines.  Proceeds of the sale will go in part to displaced residents of Marawi City in Mindanao.  

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Authors Monch Henares of Monchster Chronicles, and Arabelle Jimenez of Beautiful Life supports DTI's Go Lokal and Bangon Marawi projects.