Wednesday, September 20, 2017

Upcoming 16th Franchise and Business Expo to Showcase Filipino Entrepreneurs, Adhering to ASEAN Economic Agenda

The AFFI officers during the press conference held on September 19, 2017 at The City Club, Makati City. From L to R: Mr. Ricardo Cuna, AFFI Board of Adviser; Ms. Tess Ngan Tian, AFFI Board of Adviser;  Mr. John Chung, President ; Mr. Sonny Francisco, Chairman of the Board;  Ms. Anne Francisco, AFFI Assistant to the Expo Chairman.  
Image by: Monch "Monchster" Henares.

The Association of the Filipino Franchisers, Inc. (AFFI) announced today the much-awaited Franchise and Business Expo to be held on September 29 to October 1, 2017 at the World Trade Center in Pasay City.

Now on its 16th edition, AFFI’s annual event will showcase hundreds of brands, and will offer fresh ideas, trends, and solutions though a series of seminars, and interactive activities.  The sessions will be mentored by partner organizations, government agencies, celebrity entrepreneurs and seasoned businessmen.

The expo, entitled AFFI@20: One with ASEAN, aims to empower entrepreneurs using the seven-point strategy for Micro, Small and Medium Enterprises (MSME) growth set by the ASEAN MSME Development Summit held early this year. The strategy, known as the “7M’s Towards Shared Prosperity in ASEAN” includes mindset, mastery, mentoring, markets, money, machines, and models – all of which are essential in the advancement of  MSME’s toward the core of the ASEAN economic agenda.

John Chung, AFFI President

“Small and medium businesses provide more jobs for the common people than any other sector in our society today,” said AFFI President John Chung.  “For example, AFFI’s member corporations alone have already created over 200,000 jobs as of June 2017."

Founded in 1997, AFFI is also celebrating its 20th year.  It has been AFFI’s goal to put forward the welfare of small enterprises.  “For 20 years, AFFI has been a constant champion of Filipino SME’s.  The founders, who are now pillars themselves in the business and franchising community, envisioned the association to be the voice of entrepreneurs in this country, and we want to continue fulfilling that vision in the coming decades,” revealed Chung.

The 16th Franchise and Business Expo is co-presented by SEAOIL Philippines and the Department of Trade and Industry (DTI).  For inquiries, please visit, or contact the AFFI Secretariat at (02) 501-5449, 0949-889-0758, email: